What is it with kids' t-shirts?
This time, Disney is in trouble with the internet over some licensed Avengers shirts for children:
The Disney Store is selling Avengers t-shirts for women with the slogan "I Need a Hero" and "I Only Kiss Heroes," and an Iron Man t-shirt for boys that reads "Be a Hero." This sends a harmful message about who can and cannot be a leader in this world. These shirts promote the idea that men and boys are meant to do the saving, and that women and girls are the ones who need to be saved.This is from a Change.org petition by MissRepresentation.org. They are, quite understandably, pissed off at the primitive sexism.
Ironically, Marvel comics has a long history of including (at least token) strong women superheroes in the original comic series. Even the movie includes Black Widow.
The shirt for girls only shows male characters as "heroes" and there doesn't seem to be a hero version for girls.