Yesterday, my friends at Adland started a fun hashtag thing on Twitter. Called #agencylife, it was inspired by one Adlander's complaint about a typical agency problem. Soon, everyone was doing it.
It became a thing. So much so that AdAge reported on it, asking "are folks just having a laugh or sharing some harsh truths about the industry?"
the answer is, "both". The hashtag brought together creatives and suits, large and small agencies, from countries all over the world. There are no secrets being shared here, just the kind of in-jokes that any industry breeds due to the day-to-day demands of trying to please everybody and manage a stable full of clashing egos.
I was really happy to see one of my contributions make the AdAge post:
Creative Director uses the non-words "virality" "sharability" and "memification" in the same sentence. With a straight face. #agencylife
— Tom Megginson (@CreativeTweets) April 11, 2013
Even better was the response I got from Noise Digital:
Challenge accepted RT @creativetweets: Creative Director uses the non-words "virality" "sharability" and "memification" in the same sentence
— Noise Digital (@NoiseDigital) April 12, 2013
To which I responded:
@noisedigital #Vine it or it didn't happen. :)
— Tom Megginson (@CreativeTweets) April 12, 2013
And then this happened:
@creativetweets BOOM! Proof that virality, sharability and memification are real. vine.co/v/btYri5F69hD #agencylife
— Noise Digital (@NoiseDigital) April 12, 2013
There's nothing like a Twitter support group to make another week in advertising worthwhile.
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