e-book campaign takes a shot at the Bible

Via Ads of The World

Copy reads:

"The Holy Bible has been printed more than 6 thousand million 96 billion) times.
Download the e-Book."

The campaign, by DDB, Bogota, goes after The Little Prince and Don Quixote as well, but neither is as as potentially (and amusingly) poignant as this one. It was possibly the first book printed in the west (using movable type) and is celebrated for being the best-selling nonfiction book of all time.

Interestingly (from a mythological point of view) if Adam and Eve really had denuded the forests that quickly, they would have been spared both the forbidden fruit and the fig leaves.

Hmmm...