Tuesday, April 23, 2013

UNICEF Sweden ad skewers social media slacktivism

The Drum shared this find on their Facebook page. It also showed up on Ads of The World

No provenance given. (And no sign of it on UNICEF Sweden's actual Facebook page.) But an interesting message regardless of origin.

UPDATE: Reuben Turner has posted the campaign on Osocio, including video:

So I guess it's more than a meme.

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