As Adrants' Steve Hall writes, "You've gotta love these corporate videos that 'leak' their way into the pubic." (I think he meant "public", but Steve writes for Playboy too, so he probably hasn't flagged that typo in his spellchecker.)
Anyway, Microsoft would like you to know that there is an evil behind the über-integration that Google has been steering towards, and that is the fact that their platforms and applications conspire to learn everything about you and use it to sell you stuff.
This is hardly a new tactic, though. Remember this?
From the Associated Press last month:
Microsoft developed its anti-Google ad campaign shortly after hiring former political operative Mark Penn in August as a corporate strategist who reports directly to Ballmer. Penn is best known as a former pollster for President Bill Clinton and a campaign strategist for Hillary Clinton's unsuccessful bid for president in 2008. Penn left his job as CEO of public relations firm Burson-Marsteller to help Microsoft generate more usage of its Bing search engine and other online services.That's a big challenge, right there. (I never touch Bing myself.) But the points about Google's omniscience are valid, even if coming from a company like Microsoft.
I guess it just comes down to what you're willing to put up with to get free stuff. I'm writing this on the free Google blog platform, will be sharing it on G+, and hope that some of you will find me... through Google.
But then again, I'm an adman. We all like to think we're immune to advertising, no matter how targeted.