Wednesday, May 15, 2013
This is how you do sex in advertising
It can be done. Just watch:
I was a little worried at first, with the lesbian fetish cliché of the two women kissing, but when bethonged spokesman Brandon Allen gets in bed with the threesome, the ad achieves a kind of self-deprecating charm and irony.
The point is that sex in advertising isn't bad by itself. The problem is when the sex is all about objectifying women's bodies and sexuality for men's viewing pleasure. Sexual humour that treats everyone equally isn't a problem when the context and the audience are appropriate.
There are two other ads in the series. One deals with BDSM:
The other, dope:
These ads are all about brand over product. It's the sort of unpretentious marketing that goes over well with the growing numbers of undemanding new wine drinkers.
Tip via AdFreak