|Via Kraft Canada|
This morning, I happened upon a group of colleagues scrutinizing a jar of Kraft peanut butter. As ad people, we are overly sensitive to changes in branding.
Consensus? Creepy. "It looks like they're looking at you through a peephole" said one.
"They remind me of Pedobear" was my contribution.
"What?" was the response?
So I had to school these innocent young women in the dark ways of the internet.
"Pedobear" is a really gross and disturbing internet meme popular with people who find pedophilia jokes amusing. It's characterized as a cartoon bear (above) that sexually attacks children.
Meanwhile, the teddy bears on Kraft peanut butter jars have been part of fond Canadian childhood memories for generations.