Thursday, July 4, 2013

Benadryl interactive gets trolled, brand reacts like a boss

Benadryl in the UK recently launched an interesting interactive tool that invited users to report "pollen hotspots", allowing their site to crowdsource reports of heightened allergic sensitivity. Which was a great idea, until someone who the Drum describes as having "a little too much time on their hands" got crude with it:

As juvenile as that is, I was really pleased to find out that today, while locking up the interactive (presumably for some retooling) they acknowledged the act of vandalism with excellent British aplomb:

Excellent work!

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