What the hell have we been eating all these years?

McCain Deep'n Delicious frozen chocolate cake is a Canadian comfort food classic. But I have to admit I was a little alarmed at the ad above.

It clicks through to this product page, which states

The dessert you grew up with is now made with better ingredients. 

We’ve put a lot of heart into our new recipes to ensure we deliver the icing you love on an even better cake. It’s all part of our journey to make our yummy desserts using the same ingredients you’d find in your own kitchen, like flour, eggs, baking powder and vanilla.

 Once again: What the hell was in it before?!?

But Julia, my wife, had no issue whatsoever with this approach. "I'm glad to hear it!" she quipped.

When asked whether she was alarmed by having it pointed out that the countless freezer cakes we had eaten in years past were basically frozen chemicals, her response was "It was the '70s. We didn't care!"

The target market has spoken.