That was the flyer those of us in the RoC ("Rest-of-Canada") got for last weekend's holiday sale. But if you live in Quebec, you got one of these:
National advertisers are often told that Canadian patriotism doesn't sell as well in Quebec, especially among those who see the province's founding European-descended population as a unique and separate nation. But the big electronics retailer may have failed to understand that this kind of anti-Canada strategy — especially on the one day when most Canadians are fiercely proud of themselves — tends to enrage federalists everywhere.
You can enjoy the PR meltdown on their Facebook page. Here are some highlights (that didn't involve anti-French trolling):
Their French web site, by the way, has this:
Danielle Jang, spokeswoman for Best Buy, gave this hilarious response to CBC News:
"Like every year, we feel it is important to recognize the Moving Day holiday in Quebec because it is a significant day in this market and it's the only place in Canada where this happens. We want to celebrate and recognize this as an important day."
Tip via Consumerist (because I was too busy celebrating... errr... "Moving Day"... to keep up with the local news.)