There's a bit of a controversy blowing up on Twitter right now over Halifax's Mic Mac Mall and the way they advertise back-to-school shopping.
The slide above still appears on the mall web site, but the two below have apparently been removed:
According to the Mall's Twitter feed, "The campaign's intent was to correlate school subjects to shopping & our strong social media presence in a humorous & light hearted manner."
But some customers felt differently:
So what's the problem here? Teens hate school, and girls love shopping, right?
But there's a bigger thing going on here, and it has to do with the cliché of girls not being academic achievers.
Here is a recent example from The Children's Place:
You can trace the growing controversy all the way back to the "Math class is tough" talking Barbie fiasco of 1992. That one became the basis of a Simpson's episode. And yet product designers and marketers continue to lazily promote this stereotype because they are unaware it is both stale and offensive to a growing customer base.
Perhaps it's time for some new material, eh?
Thanks to Andy for the tip.