Wednesday, August 21, 2013

Cosmetics ad tries to objectify men, still makes women look shallow

On the surface, this campaign by Benefit Cosmetics seems to turn the tables on the sexual objectification of women by featuring men with "big packages":

In the end, however, it just goes back to the tired old stereotype of women being obsessive shoppers who derive more pleasure from products (in this case, mascara) than anything else. You've come a long way... baby?

Directed by Adam Patch. The music is  'Riding Low' From the album "Palatial" by Dirt Nasty. Tip via AdRants.

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