Wednesday, September 25, 2013

Barbie joins the RCMP, goes ginger, in Mountie/Mattel cross-promo

Via The Mountie Shop

Cue the "she always gets her man" jokes. (Oh wait, the Globe and Mail already did that.)

The red-haired northern Barbie was briefly available directly from the RCMP's official e-commerce site before being completely bought out by what I can't help but visualize as hundreds of Mr. Smithers clones.

Via Tumblr
Here's the product description:
The Dolls of the World® Barbie® collection celebrates travels with Barbie® dressed in the ancestral clothing of her country. This Barbie® Doll of the World hails from the land of the maple leaf, maple syrup and the maple donut: Canada! Part of the Pink Label collection, RCMP Barbie® is dressed in the uniform currently worn by the Royal Canadian Mounted Police, or Mounties, as they are widely known. Her scarlet tunic is accented with the cross strap and belt, navy and yellow breeches and tall Strathcona boots while her Stetson can be removed to reveal her bright red hair. RCMP Barbie® comes in keepsake travel trunk packaging and includes a “pink passport” for the perfect way for Barbie® to travel across Canada, and the world, in style!
I'm not sure the fitted tunic is regulation. (Her waist sure isn't!) And the loose hair wouldn't pass inspection. Plus, the pants aren't exactly that figure-hugging:

As one of Canada's most recognizable brands, the RCMP dress uniform lends itself to all sorts of cross-promotions, from collectible coins to Cookie Monster dolls.

The National Post reports that the RCMP's licensing fee from Mattel will go toward at-risk youth programs.

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