Wednesday, September 25, 2013

Degree does one of the finest tributes to veterans ever #truepatriotlove

Forget stupid Axe ads. Move over, Old Spice. This is how it's done, people.

Toronto's Ariad Communications created this heartfelt and powerful look into the lives of Canadian military veterans who were badly wounded on duty, but through pure willpower manage to train for Tough Mudder Toronto — "probably the toughest event on the planet":

The campaign isn't just feel good, it does good: The Degree team is competing to raise money for the True Patriot Love Foundation in support of Canadian veterans and their families.

Thanks to Creative Criminals for the tip.

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