An industry look at social issues in advertising and media
This ... backfired ... which you should note in your post: The kitten died a few hours later from the smoke inhalation and people now feel cheated. It leaves a bad aftertaste.
Can you give me a link, Kat?
See here http://www.theblaze.com/stories/2013/09/25/gopro-footage-of-firemans-daring-rescue-of-kitten-from-burning-house-will-give-you-a-newfound-respect-for-first-responders/or herehttp://gawker.com/this-cat-rescue-video-will-make-you-very-happy-then-re-1400886345or you can check out the reddit discussion.
Thanks. I'm not convinced that this in any way negates the awesomeness of the rescue. You could accuse Go Pro for not adding a super at the end, "BTW, the kitten later died". But why on earth would they do that? I see no foul here.
I disagree with you. Cause it wasn't a "rescue". "I rescued that patient that lost her life." But whatevs: I'm not convinced that "oh and btw, the kitten died" is the best pr move. So I would have CHECKED first.