Thursday, September 26, 2013

Why this GoPro ad showing a firefighter saving a kitten will soon take over the internet


You really need an explanation? It's a firefighter. Bringing a kitten back to life. On video:



In case you were distracted by the kitten, the ad is for GoPro, the wearable HD camera that can go anywhere. Also: Look! Kitty!

Here's a longer version.



Thanks to John Y. for the tip.

5 comments:

  1. This ... backfired ... which you should note in your post: The kitten died a few hours later from the smoke inhalation and people now feel cheated. It leaves a bad aftertaste.

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    Replies
    1. See here http://www.theblaze.com/stories/2013/09/25/gopro-footage-of-firemans-daring-rescue-of-kitten-from-burning-house-will-give-you-a-newfound-respect-for-first-responders/
      or here
      http://gawker.com/this-cat-rescue-video-will-make-you-very-happy-then-re-1400886345
      or you can check out the reddit discussion.

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    2. Thanks. I'm not convinced that this in any way negates the awesomeness of the rescue. You could accuse Go Pro for not adding a super at the end, "BTW, the kitten later died". But why on earth would they do that? I see no foul here.

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    3. I disagree with you. Cause it wasn't a "rescue". "I rescued that patient that lost her life."
      But whatevs: I'm not convinced that "oh and btw, the kitten died" is the best pr move. So I would have CHECKED first.

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