Tuesday, February 11, 2014

Putin-branded beer is "#NotForGays"


In an amusing contribution to discussions about Russia's legalized homophobia and the Sochi Winter Olympics, a Scottish craft brewery has launched a beer that takes pot shots at the Russian President.

From their blog:
Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!
Complete with faux-Warhol portraits of Vladimir Putin, the campaign for the limited edition beer has taken to Twitter with the spoof hashtag #notforgays

On a serious note, the brewery writes:
The sick, twisted legislation brought about in Russia that prevents people from living their true lives is something we didn't want to just sit back and not have an opinion on. Our core beliefs are freedom of expression, freedom of speech and a dogged (no pun intended) passion for doing what we love. Thus, we are donating 50% of the profits from this beer to charitable organisations that support like minded individuals wishing to express themselves freely without prejudice.
H/T The Drum

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