Monday, May 12, 2014

Malala's inspirational story is now being used to sell mattresses

Advertising people have no goddamned shame.

Exhibit A: Ogilvy India's exploitation of Nobel Peace Prize nominee Malala Yousafzai, and the brave outspokenness that almost got her killed by terrorists, to sell mattresses.

Mattresses. Fucking mattresses.

The campaign also taps Mahatma Gandhi and Steve Jobs. But neither has the WTF factor of an ad featuring a 14-year-old getting shot in the face.

As seen on Ads of The World

Update: The Malala ad is no longer on AOTW. The Ghandi and Jobs ads are still there.
Update 2: Now they're all gone. Spec work? Angry client?
Update 3: It was real, and Ogilvy has apologized.

1 comment:

  1. This was my reaction as well. I'm just embarrassed for this industry.