Tuesday, May 13, 2014

Would you eat your dinner on the toilet?

Adfreak featured these hard-hitting ads, created by two students at the University of North Texas, Johnathan Wenske and Kris Haro.

The copy reads, "Would you eat here? By law, breastfeeding mothers are not protected from harassment and refusal of service in public, often forcing them to feed in secluded spaces such as public bathrooms. Contact your state and/or local representative to voice your support for breastfeeding mothers, because a baby should never be nurtured where nature calls."

From their Behance page:
Welcome to the When Nurture Calls campaign. This aims to protect a mother's right to breastfeed her baby in public by striving to pass the bill HB1706, which will protect breastfeeding mothers from harassment and discrimination when they choose to nurture their child in public.  To start off, there would be print ads placed on the back of bathroom stalls. These ads create a "reflection" of the stall facing it, and show mothers who have been harassed to the point where they feel they have no other option but to nurture their baby in the restroom as to not offend anyone.
It's an old argument, in lactivist circles, but the proposed media placement of these ads is brilliant, personalizing the message in a really powerful way.

You can support the campaign at whennurturecalls.org.

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