After all, PornHub is already in-market internationally with the crowdsourced "SFW advertising contest" which is much more clever than this. But since the mostly-male creative class in global advertising wants to do work that is even more sexist than the stuff that's already out there, we keep getting things like this:
I'm not convinced that PornHub had anything to do with this "ad". The post on Ads Of The World gives credit to a Spanish digital agency called La Despensa, which has a number of known brands in its portfolio. But did anyone at PornHub sign a contract, make an approval, or place this on any media?
Not that they're paragons of virtue. I just can't see them thinking this was a worthwhile regional campaign.
Much more interesting, to me however, is the commentary showing up on the AOTW post:
This is not a place in which I am used to seeing a lot of sensitivity. Is #YesAllWomen even reaching the hardened hearts and burned-out souls of advertising enthusiasts?
Please, say it is so.