Monday, June 23, 2014

Global advertisers just can't leave Christ The Redeemer alone

Via Adrants

Last week, it was Rai (Italy) and Sportsbet (Australia). Now it's Ladbrokes, a European online gambling site operating in UK, Ireland, Belgium and Spain.

According to Adrants' Steve Hall, The Archdiocese of Rio demanded the video be removed from YouTube and the advertiser complied. But by then, it had already been copied reposted by others.

The stunt is, of course, fake. But as I mentioned before, the Archdiocese owns the image rights to the statue, putting them in a position to sue advertisers who use it.


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