Showing posts with label gambling. Show all posts
Showing posts with label gambling. Show all posts

Monday, June 23, 2014

Global advertisers just can't leave Christ The Redeemer alone

Via Adrants

Last week, it was Rai (Italy) and Sportsbet (Australia). Now it's Ladbrokes, a European online gambling site operating in UK, Ireland, Belgium and Spain.



According to Adrants' Steve Hall, The Archdiocese of Rio demanded the video be removed from YouTube and the advertiser complied. But by then, it had already been copied reposted by others.

The stunt is, of course, fake. But as I mentioned before, the Archdiocese owns the image rights to the statue, putting them in a position to sue advertisers who use it.

Monday, June 9, 2014

Paddy Power are being assholes for a cause now




The Tweet above showed up on Saturday, and people went nuts on the online gambling brand.










But then yesterday, they revealed the whole thing as a "corporate social responsibility" campaign:




Of course it was faked. How could anyone doubt that? But it's interesting to note that Paddy Power, who are not exactly know for social sensitivity in advertising, used predictable outrage as a way to get rainforest issues in front of soccer fans.

No, deforestation is not a laughing matter. But they played Twitter like a piano. And like it or hate it, that's one for the record books.

Wednesday, June 19, 2013

The most offensive lottery ad of the day


This sexist crap, by BBDO, Düsseldorf, won a Gold Lion at Cannes as part of a campaign about how winning the Westdeutsche Lotterie can transform your life (or in this case, maybe "wife"?)


Tuesday, September 4, 2012

"Give us that slot revenue, or we'll shoot 13000 horses"


I couldn't help but think of this classic National Lampoon magazine cover when I read a CTV report that Ontario's Horse Racing Industry Transition Panel is warning that "7,500 to 13,000 could be euthanized by early 2013 as a result of downsizing in the horse racing and breeding industry."

What's going on here? The Ontario government wants to scrap a 1996 deal by which the horse racing industry was able to share in the revenues from slot machines at racetracks. The program, called SARP,  is worth $345 million a year to the racing venues. Without it, they owners say the industry will collapse. And without tracks, according to the government panel, there will be nothing to do but kill all those horses. 

Glenn Sikura, president of the Canadian Thoroughbred Horse Society, apparently agrees. “The horse industry’s done a very good job of placing horses with other ways of competing … but there’s just not enough homes,” he said (I'm sure while making a sad face). 

Lesson learned by the racing industry: Never look a PR gift horse in the mouth.

Much of this seems fishy to me. Apparently, we've been subsidizing a venerable gambling industry that is not economically self-sufficient with the profits from one of the most addictive modern gambling vices — slot machines. But now that Ontario is in economic trouble, they're clawing back money from wherever they can. (The Panel called the slots program "poor public policy" anyway.)

Then there's the question of these horses we've been subsidizing, for what some claim is a cruel industry. If not racing, they apparently have no other use than to provide horse meat to anyone willing to eat it. Which, if you think about it, is no worse fate than that of our multitude of delicious cows, pigs, lambs and chickens. 

But horses are treated differently here. They have "pet" status. So the troubled Ontario Premier actually has to respond to this emotional blackmail.

“We’re concerned about some of the stories we’ve heard about mass euthanasia of horses. That is not something we intend to support, obviously,” Dalton McGuinty is quoted as saying. “We’re listening very intently. But at the end of the day, we’ve also made a decision: We’ve got to put schools and healthcare ahead of subsidizing horse racing in Ontario.”

Schools? Healthcare? But... but... but... HORSIES!




Friday, February 24, 2012

Paddy Power declares open season on Chavs #FdAdFriday

"Vajazzlers"

For those of us on this side of the Atlantic, "Chav" is a classist term for obnoxious and vain people of lower socioeconomic status, equivalent to "Guido" in America.

Online gambling operation Paddy Power, who have figured out the best media plan is to get your ads banned, came up with this one that they say is unbroadcastable in Great Britain.



It is pretty amusing, though. Someone should send that sniper to New Jersey.


First seen on Ads of The World

Thursday, October 27, 2011

Sex, sex and racism at Belgrade's Grand Casino

Ads of The World featured this rather unimaginative campaign for Grand Casino in Belgrade, Serbia. It uses party shots to make visual puns on gambling, like this:


And this:


That's just run-of-the-mill female sexploitation. The guys, of course are all players, while the women are prizes.



But here's the one that really stopped me cold:


Even if the word "spade" does not have the same connotations in Serbian, it's still pretty damn offensive.

Agency responsible: Euro RSCG

See the entire collection at AOTW's Facebook page.

Friday, September 16, 2011

F'd Ad Fridays: So many things to hate about this ad in just 30 seconds



It's actually kind of amazing. It starts of with some dude poking his girlfriend's breast repeatedly (luckily, it appears to be manmade, and hopefully therefore less sensitive to manhandling). Then the god-awful Australian stereotyped voiceover kicks in. Then we get some random goofy violence and gore. Then we get the pitch for a mobile gambling app, "the greatest invention since betting", which is bound to bankrupt more than one unfortunate doofus...


Tip via Copyranter

Friday, May 20, 2011

F'd Ad Fridays: Mutilated bunny sells online gambling

Animal rights, gambling addiction, horrible concept and execution... There's something for every hater in this ad!



He still looks like he could bite a knight's head off.
Via Adrants