Monday, June 9, 2014

Paddy Power are being assholes for a cause now

The Tweet above showed up on Saturday, and people went nuts on the online gambling brand.

But then yesterday, they revealed the whole thing as a "corporate social responsibility" campaign:

Of course it was faked. How could anyone doubt that? But it's interesting to note that Paddy Power, who are not exactly know for social sensitivity in advertising, used predictable outrage as a way to get rainforest issues in front of soccer fans.

No, deforestation is not a laughing matter. But they played Twitter like a piano. And like it or hate it, that's one for the record books.

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