In May, Smart Company reported on a crowdsourced campaign gone awry, for Schick Australia.
It started with a two-part YouTube video, originally produced by Schick Singapore in March
The first ad clicks through to a second video in which the topless model is strategically blocked from every angle, Austin Powers style:
Cheesy and sexist enough, but the Schick for Men Australia Facebook Page also ran a contest for dudes to upload their faces on a model's chest::
The Schick models are then lined up like a menu:
A feminist group known as Collective Shout hijacked the campaign by creating and posting images in which the t-shirts featured slogans and flames against the campaign:
|They're better in context, though, especially with the guy on the top left.|
Sure, it's a small protest. But it's another example of how organized, online activism can make a mess of the best laid marketing plans.