Tuesday, July 29, 2014

Van rental company makes sexist jokes part of its marketing plan

An Australian company that calls itself "Wicked Campers" has pissed off thousands of people with its on-vehicle slogans, prompting a massive online petition and complaints to regulators.

The campaign was led by Paula Orbea, who reacted after her 11-year-old daughter told her about the "little slut" slogan she had seen on a Wicked Campers van.

From Change.org:
It is inconceivable that Wicked Campers choose to not only write the misogynistic 'joke' but also then publicise it through their moving, billboard vans.  
Disgustingly they have also promoted that, 'Fat girls are harder to kidnap.' 
Shame on them. 
Adult females are also degraded into sexual objectification and disrespect - with slogans on show for people of all ages to indiscriminately see and absorb:  
'A wife: An attachement you screw on the bed to get the housework done.''A blowjob is a great last minute gift!''I wouldn't trust anything that bleeds for five days and doesn't die!' 
Racism has also played a part with slogans such as:'Save the whales, harpoon a Jap.'
The company, which markets mostly to young backpackers, has gotten in trouble with Australia's Advertising Standards Board before. Many, many times. But according to Marketing Mag, they have failed to respond to any rulings, whether for or against, since mid-2010.

This time, however, the company seems to have rolled over, and Ms. Orbea declared victory:
Wicked Campers have apologised, and committed to removing all misogynistic slogans from their vans within six months. Nothing has shifted them in the past. Complaints. Fines. But after initially responding to the petition saying they "didn't care about the uproar" – after your massive support for my petition, they've apologised and will re-spray the offensive, sexist vans.

1 comment:

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