Friday, September 12, 2014

Bell sets a grease trap for students with delicious #poutine

Bell poutine may not appear exactly as pictured

Since you can't give free beer to students to get them interested in your brand, Bell Canada is delivering the next best thing:

Okay, so this is not exactly helping students achieve a healthy lifestyle on campus. But I certainly ate my share when I went to Queen's U in Kingston.

Offering swag to students is an old marketing trick, but at least this one is for a service that they actually need. (As opposed to giant home theatre rentals or credit they won't be able to pay back.) And I'm sure they'll work off the calories come exam time.

Someone please let me know if there's a PETA protest.

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