|Bell poutine may not appear exactly as pictured|
Since you can't give free beer to students to get them interested in your brand, Bell Canada is delivering the next best thing:
Hey @uOttawa students, we're offering free poutine today. Find our truck on campus between 10:30am and 3:30pm. pic.twitter.com/c0Y8Oc61i3
— Bell (@Bell) September 12, 2014
Okay, so this is not exactly helping students achieve a healthy lifestyle on campus. But I certainly ate my share when I went to Queen's U in Kingston.
Offering swag to students is an old marketing trick, but at least this one is for a service that they actually need. (As opposed to giant home theatre rentals or credit they won't be able to pay back.) And I'm sure they'll work off the calories come exam time.
Someone please let me know if there's a PETA protest.