Monday, September 22, 2014

Provocative Nunavut FASD posters have a Russian connection

Via Storify

Last week on Osocio, I reviewed an anti-FASD campaign that ran at LCBO stores, and took some heat for my claim that its potentially shaming approach to any drinking in pregnancy wasn't helpful. But that campaign was pretty mild when compared to the new ads by the government of Nunavut:

According to the CBC, these posters are "provoking a strong reaction from residents" — both positive and negative.  They were designed by Atiigo Media Inc., a communications company in Iqaluit that specializes in northern issues.

The ads certainly are intended to provide shock value, showing the fetus literally drowning in alcohol. That's not exactly biologically accurate, but some locals apparently feel the strong messaging is justified by the high rates of alcohol abuse in the north, which has prompted some communities to ban alcohol entirely.

I still object to the unnecessary shaming or scaring pregnant women, even as I have to admit that I am culturally isolated from the communities for which this campaign was created.

Notably, while trying to find a better image of the campaign, I stumbled upon this Russian campaign from 2012:

While it is not uncommon for PSA campaigns to share creative ideas for public good, I wonder if this was a partnership or plain old plunder...

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