Wednesday, September 17, 2014

Rogue Pizza Hut does one of the dumbest cross-promotions ever

Animal welfare advocates have their hands full on holidays, trying to convince people not to give puppies as Christmas gifts, or live chicks for Easter. The thinking behind this is that adopting a pet should be the result of a thoughtful commitment to being a responsible owner, not an impulse. Otherwise, animals can suffer from neglect.

So it's rather disappointing that this Australian Pizza Hut location made small live animals a premium for their loyalty program. i100 reports that the promotion was posted and discussed on the Facebook page of an animal rights group Oscar's Law, resulting in a formal complaint.

Oscar's Law says that they have since been sent this message from Corporate:
It has come to our attention that one of our stores have recently been running a promotion which was not approved by Pizza Hut Australia, nor was condoned in any circumstances. We would like to sincerely apologise to anyone who was offended by this. 
The poster has since been taken down and all those involved have been made aware of the severity and inappropriateness of the promotion. We would like to thank Oscar's Law and all those who have brought this to our attention this evening. 
On behalf of Pizza Hut Australia we once again apologise for this thoughtless promotion ever occurring and would like to reassure you all that this matter is being seriously dealt with.
Score another one for social media activism!

1 comment: