These "ads," posted on Ads Of The World, are showing up around the internet. It's not the first time women's body hair has been used as a punchline. (Thanks, Joe La Pompe!) However, I suspect that these are spec ads. The only credits are to the AD (Peder Stryhn) and photographer (Magnus Ekstrøm), who presumably are counting on sex and controversy to get their names mentioned.
But why would this be controversial?