Today's astoundingly irresponsible marketing idea is brought to you by Adam & Eve, an online sex toy store.
According to Adrants' Steve Hall, four of these trucks featuring model Bree Olsen will drive across the United States.
The brand wants drivers(!) to photograph the trucks on the road and enter to win... ...a traffic ticket? a multi-car pileup? A horrible, violent death?
"We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures of the trucks to track their effectiveness and possibly win prizes."
It reminds me of all the times lingerie billboards have been accused of distracting drivers. Except this billboard is moving. And they want you to photograph it.