"Hey, you know what would be really funny?" asked the Creative at Grey, NY, to nobody in particular. "If we took these sexy supermodels and juxtaposed them with 'trashy' versions of themselves in the SI swimsuit issue!"
And thus a DIRECTV campaign was born:
A lot, probably. But it's the last juxtaposition that really bothers me. The intention is to show that DIRECTV is for the beautiful, sexy people, while cable is for... you know... others. Like working class housewives, or cat ladies, or or service industry workers.
That's not out-of-touch at all. Not even the slight bit classist. Nope.
Thanks to Adland for the tip (and all images).