I'll hand it to Bic, however. They did take it down and issue a proper apology.
Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody - that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.It still shouldn't have happened in the first place, but at least it opens a helpful conversation. Especially for an international brand with a bad history of gender stereotyping.