This is awesome, and not just as a marketing coup.
Burger King today placed this full-page ad in the New York Times and Chicago Tribune, offering to collaborate with McDonald's on a "McWhopper" for Peace One Day.
Burger Business quotes Fernando Machado, Burger King SVP for Global Brand Management: “We’re being completely transparent with our approach because we want them to take this seriously,” Machado says. “It would be amazing if McDonald’s agrees to do this. Let’s make history and generate a lot of noise around Peace Day. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day. And both are well worth the effort.”
McDonald's, however, did not take the burger bait:
I'm not surprised, but I'm still a little disappointed. It was a fun and clever ploy, however McDonald's countered coldly with a holier-than-thou attitude. In the end, though, I now know about Peace One Day. And yesterday, I did not. The bigger question is, what am I going to do about it?