Thursday, August 13, 2015

British wine campaign makes a vintage joke in bad taste

Premier Estates Wine, a British importer, has decided to recycle a very old sight gag to get publicity for its products. With the tagline "#tastethebush, they've taken to Twitter and YouTube:

They call it "the brand’s playful, tongue-in-cheek tone that’s born from classic British humour."  I call it a bad pun.

But hey, here's your attention:

I tend to agree with the complaint about Australian wines. Monty Python once compared the bouquet of one to an armpit (with regrettable racism). It makes you wonder why a UK wine seller wants to compare the taste of their Shiraz to the great down under.

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