Premier Estates Wine, a British importer, has decided to recycle a very old sight gag to get publicity for its products. With the tagline "#tastethebush, they've taken to Twitter and YouTube:
They call it "the brand’s playful, tongue-in-cheek tone that’s born from classic British humour." I call it a bad pun.
But hey, here's your attention:
No energy for outrage But the #tastethebush thing just makes me sad for all the oz winemakers working to improve the image of their wine— Melanie Jappy (@japster2008) August 13, 2015
Nothing says 'Our wine is good' like comparing it to cunnilingus. #tastethebush https://t.co/GQfatvislI— David Lewis (@davidclewis) August 13, 2015
Both amazing and horrendous #tastethebush autocorrected to #taste thrush on my phone https://t.co/59Ati9EPYb— Jo Murray (@Crunchbunchfit) August 13, 2015
Another #marketing campaign thought up in a bar. A bar based on a uni campus. In 1960 #tastethebush <slowclap> pic.twitter.com/94rpADyae3— Louise Dixon (@LouiseDixonMCR) August 13, 2015
I tend to agree with the complaint about Australian wines. Monty Python once compared the bouquet of one to an armpit (with regrettable racism). It makes you wonder why a UK wine seller wants to compare the taste of their Shiraz to the great down under.