British wine campaign makes a vintage joke in bad taste

Premier Estates Wine, a British importer, has decided to recycle a very old sight gag to get publicity for its products. With the tagline "#tastethebush, they've taken to Twitter and YouTube:

They call it "the brand’s playful, tongue-in-cheek tone that’s born from classic British humour."  I call it a bad pun.

But hey, here's your attention:

No energy for outrage But the #tastethebush thing just makes me sad for all the oz winemakers working to improve the image of their wine

— Melanie Jappy (@japster2008) August 13, 2015

Nothing says 'Our wine is good' like comparing it to cunnilingus. #tastethebush https://t.co/GQfatvislI

— David Lewis (@davidclewis) August 13, 2015

Both amazing and horrendous #tastethebush autocorrected to #taste thrush on my phone https://t.co/59Ati9EPYb

— Jo Murray (@Crunchbunchfit) August 13, 2015

Tweet I want to #tastethebush and you could win a restraining order. https://t.co/qdyqXT6RyR

— Stephen Bush (@stephenkb) August 13, 2015

Another #marketing campaign thought up in a bar. A bar based on a uni campus. In 1960 #tastethebush <slowclap> pic.twitter.com/94rpADyae3

— Louise Dixon (@LouiseDixonMCR) August 13, 2015

Taste my menstrual blood @premestateswine #TasteTheBush pic.twitter.com/DaXrmd5w8Q

— Sarah Moore (@knityoghurt) August 13, 2015

I tend to agree with the complaint about Australian wines. Monty Python once compared the bouquet of one to an armpit (with regrettable racism). It makes you wonder why a UK wine seller wants to compare the taste of their Shiraz to the great down under.

PETA has a situation here #FdAdFriday

Now THAT's some bad punnery.

Via Gawker.

"Bush is back in fashion" - Crude pun, beautiful illustration

Marc posted this interesting Romanian campaign on Osocio today. It's for Mai Mult Verde ("More Green"), and environmental group holding a fashion show to raise funds for tree planting.

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I'll have to assume that comparing female pubic hair to shrubbery works in Romanian, too. It's a rather crude and childish pun, but I still find the illustration by Annabella Orosz enchanting.

The work is by G2. 

Punderwhelming social marketing of the week

Wiener dog, wiener bun, wiener as penis. This ad for the AIDS Healthcare Foundation (found, of all places, on naughty photog Terry Richardson's Tumblr) is a triple threat.

Terry, I hope you posted it as a reminder to yourself. Only you know where that thing has been.

Lynx/Axe runs out of dumb ideas, starts recycling #FdAdFridays

The Drum just posted a "new" campaign by Lynx body wash, a parody infomercial featuring a female tennis star telling men how to keep their balls clean.

If it seems familiar, it is:

That one is from two years ago. I guess they've finally run out of puns.

FEMEN install the most appropriate door knockers ever #FdAdFriday

My old topless anarcho-feminist friends at FEMEN have recently moved into their own bricks-and-mortar HQ in Kiev. They posted these pictures of their front door on their Facebook page:

The five worst Valentine's puns you may read today #vday

via

Via Retronaut

Via

Via Retronaut

Via PETA

"Snatch" — Now that I have your attention...

Copyranter posted this rather unimaginative "edgy" campaign for a gym. Ads of The World has the whole series of pun-driven ads, but none is as eye-popping (or is it "pants-popping"?)  as this one.

Not really something I see closing more memberships. At least the creative team had fun.

Now there's an Axe ad that gets straight to the point

If you can't laugh at yourself, you lose at life. I'm glad to see some of the Axe marketers doing something stupid and lighthearted.

Via the Portuguese Axe Facebook page. Thanks to Armando for sharing.

F'd Ad Fridays: How would you advertise skateboard wheels to teenage boys?

Oh! Oh! I know. With porn?

Or maybe a little racist lesploitation? (I just made up this word today.)

Or perhaps a bad pun or two?

And some trash talk.

Thanks for turning me on to this brand, Steve Hall. It's just awful.

You can see the rest of the ads here.

F'd Ad Fridays: Winababy

Not much to see here. It's just the latest publicity stunt by Ottawa radio station HOT 89.9.

It's still in the teaser stage (I spotted this yesterday) but the copy on their web site already has me groaning:

Be listening to The Morning Hot Tub with Mauler, Rush, Jenni and Josie at 7:15am to find out what we've CONCEIVED!

It may RATTLE the city!

We're still in the INFANT stages of planning...

Ok, just listen Monday Morning.

This is going to be SPECIAL!

Any guesses on the contest theme? A free sample of DJ semen? An all-expenses-paid trip to a secret cloning lab? Human trafficking?