The most offensive ad you will see this week #FdAdFriday

AdFreak explains,

Adweek's resident Portuguese expert, Nick Mrozowski, who sent us this link about the spot, tells us the attack is supposed to be a play on the site's name: "Vai Bater can translate literally to 'go hit,' but the name of the site is more likely a reference to a heartbeat, as in 'a sua coração vai bater,' or 'your heart will beat,' as in, these events are exciting … and maybe you'll find a better girlfriend there.

Vaibater. There's a brand the world could do without. And I wonder how Apple feels about the iPad product placement...

Think different (about domestic abuse)

Snow White and the Seven Unwanted Pregnancies

What a strange ad, by Portugal's Fuel agency for Ajuda de Mae ("Help for Mothers'). Although it would seem that it is supposed to be a warning against unwanted pregnancy, the organization itself is an anti-abortion one, with a mission "to support Mother of pregnant women, respect for the life of unborn baby, so that with this support, each parent can improve the lives of their families."

They do, however, seem to support family planning as an educational organization. But considering their overall message of creating healthy families, the negative example of seven little people  making life miserable for Snow White seems rather negative.

See more here

Plus, the ad is shamefully similar to Vancouver photographer Dina Goldstein's portrayal of Snow White in her excellent "Fallen Princesses" series. Ripoff? Hmmm...

Via Ads of The World

Now there's an Axe ad that gets straight to the point

If you can't laugh at yourself, you lose at life. I'm glad to see some of the Axe marketers doing something stupid and lighthearted.

Via the Portuguese Axe Facebook page. Thanks to Armando for sharing.

Lisbon gay film festival reveals the closeted characters in your favourite movies

Marc put this Queer Lisboa campaign on Osocio, but I wanted to share it here too. Some of them are pretty funny (if only for the accents).







This last one I thought was already acknowledged as a "gay movie". But anyway...