Oh, IBM. What were you thinking? In a fiasco similar to the European Union's ill-conceived "Science: It's a Girl Thing" video, IMB has been called out by actual women scientists and engineers for this video:
The Twitter response is at once angry, hilarious, and sad:
I code. But it's to mess around with salamander DNA sequences, not hair dryers. Minor details. #HackAHairDryer— Cathy Newman (@cenewman0) December 7, 2015
I like makeup and hair care. I also like building robots. Guess which one I'd like to see @ibm promoting to women? #HackAHairDryer— Randi Lee Harper (@randileeharper) December 7, 2015
@IBM shame I don't use a hairdryer. I guess that's the end of my career in STEM. Brb quitting my astrophysics PhD. #HackAHairDryer— Jessica V (@ThatAstroKitten) December 7, 2015
Are we #womeninstem going to get a 'mea culpa' apology for the patronising #HackAHairDryer nonsense, @IBM?— Dr Mel Thomson (@DrMel_T) December 7, 2015
According to Business Insider, IBM has declined to respond.
UPDATE: It's been pulled.