New car, same old sexism

@ChristineBohan shared this Skoda car ad from the Irish Independent.

I'll just leave it here.

h/t @EverydaySexism

Low-fat cheese brand makes fun of diet industry clichés aimed at women

More and more brands are realizing that the best way to reach women is to make fun of the way everyone else tries to reach women.

The menstruation products industry has been doing this for years. Fashion, too. So low-cal foods might as well get into the action. And who knows cheese better than a cheese manufacturer?



Adfreak's Rebecca Cullers writes,

...the truly subversive content is in the jingle which asks, "How many clichés are we gonna stand?" There is more than a passing jibe toward Special K, whose red and white color pallet and blue-jean obsession is mocked. And the spot ends with a furious montage of women measuring and weighing themselves as the jingle sings, "They know they bring us down, but it's for our own good, cause we gotta keep you girls all feeling bad about food."

You can follow the campaign on Facebook, where you can make your own "bad ad".

And by "bits" they mean "tits"... #FdAdFriday

Ummm... yeah.

Copyranter posted this mindless bit of mammary euphemism for Club Orange, an Irish orange juice brand that seems a little obsessed with squeezing round things.

That's right. Their entire brand is build around a boobies joke that isn't even funny.

Here's their Facebook:

And here is their outdoor campaign:

If great brands are built around a single-minded idea, then this one must be twice as great.

Right?

F'd Ad Fridays: Throwing your own poo (it's not a good look)

Copyranter shared this one from Belfast:

'ranter points out that the URL is for the city's anti-littering site. It's actually a satirical art hack of this campaign:

It's a great PSA... if you can stand to watch it

I had a hard time not looking away, but then again I have a young son at home.



Jarring, heartbreaking and moving at the same time. I hope this makes a difference for the Irish Society for the Prevention of Cruelty to Children — and for kids worldwide.

By Ogilvy, Dublin.

Via Copyranter