AdFreak just posted this campaign from Make Up For Ever that purports to be the first of its kind.
Created for their HD Not Retouched (get it?) foundation, the campaign promises a makeover that is HD-smartphone-MySpace*-angle-friendly. And to prove it, they show beautiful models who have had their makeup professionally applied, apparently sharing their glam with the world.
There's also an interactive campaign site that includes the following video, making fun of retouching and beauty ads in general:
So, what do you think? Empowering? Clever? Cool? Or just amusing?
*I know MySpace is old hat. But that's what it's called.
