Do these weird SPCA ads send the wrong message?

These Malaysian SPCA ads by M&C Saatchi are easy enough to understand: Pets are more fun than toys.

But should the SPCA be pushing pet adoption in this way? Dogs and cats are not at all like the toys in these ads; they're a long-term commitment that can't be tossed aside like a gumball machine trinket.

Tip via Ads of The World.

A viral so stupid it just might work

From San Francisco SPCA:



I mean, seriously. What does it take to get a YouTube video off the ground these days? As earned media exposure, it either has to be timely, sexy, emotional, shocking, passionate... or just unflinchingly dumb. And it needs cats. Lots of cats. I'll leave the rest of the analysis up to you.



Let's just hope Lady Gaga is amused.