Wednesday, March 13, 2013

Do these weird SPCA ads send the wrong message?

These Malaysian SPCA ads by M&C Saatchi are easy enough to understand: Pets are more fun than toys.

But should the SPCA be pushing pet adoption in this way? Dogs and cats are not at all like the toys in these ads; they're a long-term commitment that can't be tossed aside like a gumball machine trinket.


  1. Weird.

    As someone who chooses to adopt animals, I am really not sure what message these ads send.

    It's not strong work. That's for sure.

    But I can't comment further because I'm in a state of general bemusement.


  2. Visually appealing, but I'm quite shocked at the message. How did the SPCA buy into this strategy? Was this a case of a strong agency team who sold the campaign to a naive client?

  3. I don't think that's the message it is sending at all. In my opinion it is saying don't waste money on all these toys that your kid will grow out of eventually when you could adopt a pet that will become a long-term companion for them. I feel like it's fairly straight forward. I'm a graphic designer and I think the ads are clever. However the dog's eyes do creep me out a bit.