|Via Il Corriere|
Last Christmas, I surprised my significant other with a new-generation iPad. Silly me, I should have bought her a tablet that was dumbed down for women.
According to Ars Technica, the device was introduced in the Middle East last fall, by Eurostar of Dubai.
Speaking to the Jerusalem Post, Eurostar associate vice president of marketing Mani Nair said that the tablet comes with the preloaded womanly applications so the user can “just turn it on and log in to cooking recipes or yoga.” He went on to state that the ePad Femme “makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”
The tablet has a 1.5GHz processor, 16GB of internal storage, and an SD card slot, but how a woman will ever work out either of those last two things are or what to do with them, one can’t be sure. She shouldn’t even need to—that clothing size converter app she was going to download? Already installed. Pregnancy app? Look no further.
Nair maintains that the intent of the ePad Femme tablet was not sexist. He compared it to another tablet the company offers, ePad Gamer, but those gamers are targeted by their interest, not their biological makeup. That seems like a pretty substantial difference.
Here's a look at the apps that come preloaded:
|Shopping, yoga, yoga, weight loss, perfume, menstruation, shopping, |
shopping, cooking, cooking, cooking.
Jezebel summed it up nicely: ‘Tablet for Women’ Is Like a Regular Tablet, But More Fucking Bullshitty