Showing posts with label Sarah Palin. Show all posts
Showing posts with label Sarah Palin. Show all posts

Friday, April 8, 2011

Selling books with internet cruelty

These screen caps claim to be actual Google searches.



Cruel? Maybe. But also funny because if you try them yourself you will get very similar (although not identical) results:



These are the main visuals of ads for South Africa's Exclus1ve Books, created by Ogilvy Johannesburg.

The copy is simple:



See the full ads and credist at Ads of The World.

Tuesday, July 20, 2010

Cloning the talking baby

A few months ago, I blogged on Osocio about Bristol Palin's PSA for the Candie's Foundation, an American not-for-profit that tries to show girls the realities of becoming a teenage mom.

Now there's a new spot out with Bristol's endorsement, although this one is less about comparing her wealthy life to that of poor teen moms. Instead, it steals E*Trade's talking baby concept (which itself was an old idea) to demonstrate what a tyrant a baby really can be:



Mind you, teen parenthood is a very serious issue, and I hope this PSA convinces a few girls (and boys!) to take steps to avoid it. But it's always a shame when lazy ad people waste an opportunity for originality by ripping off a well-known idea and then doing a poorer job of it.

I do, however, love the line "and you thought your parents were controlling?" coming from the daughter of someone who almost became Vice President of the United States.