A real male fantasy in a beer ad

Instead of the typically subservient bikini bouncing babes, this Heineken ad speaks to what men really aspire to: impressing people with ability and easy charm.



I have to admit, I kind of like this ad. It's a follow-up to "The Entrance" (which was even more absurd).



I like "The Date" better.  Its absurdity reminds you of the Old Spice Guy, but instead of being the stereotype of the man women want, this dude is the man we all think women want us to be. He's handsome, talented, knows everything, and is loved by all.

You could easily question the woman's passive role in this ad, since she's only along for the ride. And that would be a fair question.

But this scene, at least, shows that she may be following his lead but is at least doing so as a co-conspirator rather than a spectator:

"I get to choose the bar next time, okay?"

The bottom line? I like it. Yet another cool ad by W+W Amsterdam.

Via Viral Videos.