This push-up bra gag has been done before

Ads of The World just posted this push-up bra ad from Thailand. No agency credits.



Seem familiar? You might be thinking of a similar Dutch campaign, starring Andrej Pejić, from a couple of years ago:

Nonetheless, this new manipulation of gender ideas will probably get some attention.

Bra campaign attempts to redefine "MILF"

What?

Online lingerie company True&Co is hoping to earn some buzz by branding their new custom-fitted bra campaign as "Mother I'd Like to Fit" or "MILF".

Of course, "Fit" is not the f-word used in the more commonly used acronym. And they launched it using photos submitted by fashion bloggers who for some reason wanted their children to be in these pictures.

Reactions on Facebook ranged from "LOL! Love this" to "Nothing funny about this Milf joke".

Now the company is running a Mother's Day contest:

I really don't mind if women want to jokingly self-identify as mothers someone would like to... umm.. fuck. I just find that including their kids in the picture is kind of icky.

Tip via Adrants

Someone is actually trying to patent a bra purse

This Kickstarter project states:

"We have all fallen victim to the pocketless dresses and even the dress pants with fake pockets. However, Kyle and Mariah, two students at the University of Washington, decided to create a way to give women options, free their hands, and let them party without worrying about a purse getting stolen."

I kind of get it, as a secret stash for mad money. But how practical is this thing when the bouncer asks the woman for ID and she starts unbuttoning her shirt? (Although it would probably get her on the guest list along with a backstage pass.)

And how exactly is she supposed to answer each one of the 20 texts per hour that the average young woman receives*?

As of this posting, they have raised $3,235 of their $4,000 goal, with 19 days to go. So I guess this thing may make it to market. In which case, we may have to rebrand the "booty call" to an entirely different set of anatomy.

* I pulled this fake stat out of my ass

Tip via Buzzfeed

That's one powerful bra!

Marc shared a post from Adformatie, which showed this bus shelter campaign for push-up bras from HEMA, a Dutch retail chain:

Those of you who are very familiar with the weird and wild world of fashion are now exclaiming, "That's a man, man!!!"

And it is. Andrej Pejić is the androgynous European model of the moment.

Source

So, you see, the bra's so good, it made you ogle a dude's moob cleavage.


Credits:
Agency: Doom & Dickson
Concept: John de Vries, Rene Verbong
Art director: John de Vries
Account: Frieda Ulsamer de Waard, Karin van Dalen
Photographer: Wendelien Daan, Unit
Client: Rosa Arents, Caroline Turennout (HEMA)

Thanks to AdFreak and Copyranter for the linkbacks.

F'd Ad Fridays: Facebook "like" bra

Well, duh...

You can also order matching panties, but they are not shown. Let's hope they have the "share" button on them.


Via Etsy