What's the most offensive thing about this Cougar Life billboard?

Via Copyranter

Is it the sexualization of breastfeeding? The sleazification of motherhood?

Me, I'm offended most by the censorship. It's part of a much bigger problem.

Update: The billboard is being taken down, and for all the wrong reasons.

Bra campaign attempts to redefine "MILF"

What?

Online lingerie company True&Co is hoping to earn some buzz by branding their new custom-fitted bra campaign as "Mother I'd Like to Fit" or "MILF".

Of course, "Fit" is not the f-word used in the more commonly used acronym. And they launched it using photos submitted by fashion bloggers who for some reason wanted their children to be in these pictures.

Reactions on Facebook ranged from "LOL! Love this" to "Nothing funny about this Milf joke".

Now the company is running a Mother's Day contest:

I really don't mind if women want to jokingly self-identify as mothers someone would like to... umm.. fuck. I just find that including their kids in the picture is kind of icky.

Tip via Adrants

CougarLife.com — for mother****ers #FdAdFriday

Spotted on Sunset Boulevard. Via Adrants.

F'd Ad Fridays: Remember when Farrah was "more of a cougar than ever before"?

I also love the line "sporty cougar wagon". Except that now thy tend to drive minivans.

I would also like to add: I really miss Farrah.

The "cougar" thing is getting a little old

And isn't she looking a little young for a coug?

Via Copyranter

If you're going to make a crappy local ad with hip pop culture references, you might as well go for it. This ad would have been much more palatable with Julianne Moore.