Reimagining #Sochi sponsor ads with pride

Scottish ad industry blog The Drum is partnering with Chip Shop Awards and One Minute Briefs to challenge creatives to "show how Winter Olympics sponsors could promote the LGBT message in Russia."

One Minute Briefs is featuring hundreds of entries on Twitter. Some are mere sketches, and others are rife with gay stereotypes and crude sexual imagery. The ones I'm featuring here are among my favourites out of the 50 shortlisted by The Drum.

You can vote for your picks, today, right here.

Related posts:

Google goes gay for #Sochi
After Barilla, pro-gay pasta parody ads are cropping up all over the place

The only Chip Shop ad I like... #FdAdFriday

...is totally ruined by bad punctuation.

The Chip Shop Awards allow British creatives to show off how "edgy" they could be if it weren't for pesky things like client approvals, focus groups and basic human decency.

Many of them pander to the lowest instincts of cynical ad guys, with a good dose of racism thrown in:

And some good old toilet humour:

See more ads at Copyranter's Buzzfeed post, or go straight to the source

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