"Bikes over bitches, bro!"

This campaign, by DDB Bogota, is anything but subtle. 

Like the infamous t-shirt, "If you can read this, the bitch fell off," it's a sad reminder that woman-dehumanizing macho culture is still accepted by male-dominated consumer tribes.

Executive Creative Director: Rodrigo Dávila
Creative Director: Marco Muñoz
Art Directors: Oscar David Martínez, Oscar Mejía, Adrián Arroyave, Mauricio Cortés
Copywriters: Juan David Arboleda, Andrés Estrada
Photographer: Tato Gómez


Via IBIA

It's written all over your face

Dolex is the name under which Panadol pain and cold symptom relief drugs are marketed in Columbia. This attention-getting (but seriously unnerving) campaign is one of those ones that tells people that they look like shit when they're sick.

They'd be better off staying home and away from other people, but anyway...

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"Sore Throat"

"Watery Eyes"

"Stuffy Nose"

Ads by REP/GREY Worldwide, Colombia
Via AOTW