Playboy energy drink ads almost as stupid as the brand extension

I guess with the failure of the Playboy Club show, and the increasing die-off of old men who still like their softcore pornography in print form, Playboy needs to find ways to be relevant. And so they extend the brand to the breaking point by trying to associate sugary caffeine pops with male sexual mastery. "Energy to play?" These read like bad student work, except that the cultural references are more suitable for men in their 50s. I wonder if they contain viagra?

Via AOTW

F'd Ad Fridays: Danish energy booze hates your boobs

According to Adland, Danish energy drink/alcopop Cult Shaker has been shut down by Denmark's ad authority over an online contest that invited drunk and overstimulated fans to upload pictures of their breasts and be rated for winning free breast implants.

Shaker apparently has built its entire brand around showing nude female (and now male) torsos in its ads. Voting actually ended in the summer, but now the company has been forced to offer a cash equivalent instead of surgery. (They also offered free drinks to anyone willing to flash the bartender.)

What a weird contest. Not just the sexist exploitation, but also the idea of asking people to rate the breasts "most deserving" of enhancement. Not exactly a compliment, is it?