You can cringe at the stereotypes, you can cringe at the comedic sexual harassment, or you can just... cringe:
The pervert is Rhys Ifans, a welsh actor known for his roles in The Replacements, Notting Hill, Harry Potter and the Deathly Hallows and The Amazing Spider-Man, as well as being the frontman for Super Furry Animals. The woman is Belgian/Spanish musician Bilonda Mfunyi Tshiabu. The film was written and directed by Marcus Kuhne.
Every time a famous woman gets "nude" for a campaign, it makes headlines. Even if the only skin you end up seeing wouldn't make you look twice at the beach.
Look, she's a stunning woman. And she has done this kind of posing for Dior before. It's not really big news — it's just the more sophisticated end of sex in advertising.
Perhaps that's why some photoshopper felt the need to make it more lurid.
Ms. Portman didn't do it all for money and vanity, however. As part of her modelling deal she chose one of Dior's eight new lip colours, "Grege #169", for a CSR program in which all proceeds will go to Free the Children. She's their face too.
Update: According to Copyranter, these ads are apparently "real" abominations created by Buzzman.fr. Not that it makes them any less vile. (Although it's odd that they're not on Buzzman's Facebook Page.)
These fake "edgy" ads are getting really tiresome.
This one, from Illegal Advertising, uses a cheap sight gag with batter to make a naughty bukkake reference. (If you don't know what that is, don't look it up. You've been warned.)
It's not so much the making of these spec pieces that bugs me so much as they'll be passed around as real.
It can't really count as irony, since they are well-aware that they are comparing their "discrete" adultery services with the idiocy of posting your junk on Twitter. But I still hate them both.
When agencies try to sell clients on social media strategies, we have to do something called "solution selling". It's a bit of a catch-22. To be able to prove your voodoo tactics are going to work, you have to show them that you've already successfully used them for someone else. In a media environment that changes daily, and in which being first means everything, this is kind of an issue.
So I guess that's how temptation got the better of Jung von Matt — or so it seems.
According to Ads of The World's Ivan Raszl, this video case study by JVM, for mattress maker Lullaland, features blog mentions and Tweets that simply never happened:
For Ivan's part, he brings up the screencap of a post he supposedly made, but did not:
He then goes through the archives of every other blog referenced, and can't find those either. Even the Tweets are questionable.
If true, this is a pretty serious breach of social media karma. And odd, too, because JVM hardly need the publicity.
How would you feel if, as a client, someone tried to pull something like this on you. And how would you feel if you were misrepresented as a blogger?
Ivan says, on Facebook, "I don't mind as a blogger, but I do mind as a viewer."
I'm pretty pissed as both. Although as Dabitch on Adland points out, "This story after all, will ensure that everyone in the adblog world spends an afternoon talking about a shit spambot 'campaign'. Well played?"
